Our Brands

Allure Lingerie celebrates its 25th year as a trendsetter in the lingerie and intimate apparel industry.

For 25 years, Allure has created lingerie for the woman who is unapologetically sexy in all that she thinks, feels, and ultimately does. Each Allure piece has its signature mark of having some form of a Rock chique vibe that is omnipresent, fusing sexy as an attitude with wild hearted sexuality. This melody of edge mixed with softness is what makes each piece irresistible. The Allure woman is eternally a cool chic that has an identity that breaks all the rules, because she chooses to interpret the world through her own lens that is forever changing with her mood. She doesn’t need approval because she simply lives to make herself happy.

Wearing lingerie is more than putting something sexy on, it is a form of storytelling where you are the star of your fantasy. Each Allure piece is infused with sensuality and endless possible stories, hence for 25 years the question has always been, ‘who do you want to be today?’ Allure’s designers create to ignite the sensory exploration of the mind and body. Allure transcends the boundaries of daily life by letting its lingerie act as the navigation to the Neverland of her mind.

Fetish Fantasy

The Fetish Fantasy brand is owned by Pipedream who manufacture bed bondage restraints, bondage tape, handcuffs, gags, whips and sex swings for couples. Pipedream is a quality manufacturer who owns many brands and produces some of the best dildos, cock rings and bondage gear in the world.

Icon Brands

With a range of cutely packaged kits, Icon Brands are the creators of the Kitsch Kits and a range of fun adult toys.

JO®

Premium personal water-based and silicone lubricants, massage oils and personal hygiene products.

Back in 1948, Herman Schlobohm was selling notions and supplies to the bra and corset industry in New York. Taking his trade west to California, he started National Corset Supply House, a family business that grew to include sons Jon in 1960 and Roy in 1961.

After years of manufacturing lingerie components, the Schlobohms decided to put the pieces together and manufacture their own lingerie in 1966. Four years later, they purchased the “Shirley of Hollywood” name from a retiring customer and expanded their product line to include corsets, bustiers, babydolls, chemises, bras, panties, thongs, stockings, pajamas, lounge wear and more. With Roy overseeing production and design and Jon handling operations and finances, the company continued to expand and innovate, adding new products and new collections in demand from coast to coast.

The 1980’s brought the third generation of Schlobohms into the family business. Dana Schlobohm-Walczuk took over Design and Marketing; Eric Schlobohm, Sales; Kirk Schlobohm, Quality Control and International Production; and Ron Schlobohm, Domestic Production.

Today, the Shirley family includes more than 100 employees, most long-term. With a talented design team and state-of-the-art sewing facilities in the U.S. and abroad, Shirley has become a premier provider of sexy lingerie and loungewear, bringing the magic and mystique of Hollywood to women everywhere.